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Skytrax Star Rating programme for the world airport industry is being developed to c over airports worldwide.
Airports are Star Rated on the basis of multi-faceted front-line Product and Service Quality characteristics. A key feature of Airport Star Ranking data, is the means by which Skytrax evaluate the reality of the "delivered" product and service to customers.
This means that a small regional airport which will have a different range of product and service options - compared to a major, international hub airport - can still be eligible for a high star ranking, providing it fulfils the conceived quality target.
Considerable emphasis across all Star Ranking is placed upon standards of "service delivery" - be it immigration, restaurant staff or retail assistants. Whist each sector of product or service may come under a different quality ownership and control, we accept that customers tend to integrate all perceptions - into one impression that is linked to the airport as a whole.
For a detailed Quality Analysis of what is assessed in an Airport Star Ranking review, refer to: Ranking System (Information only available to bona fide airport operators)
The ultimate Approval, awarded to Airports achieving the highest Quality standards.
A 5 Star ranking recognizes highest standards of Product and Service delivery across the many different assessment categories in the Airport environments.
5 Star Status recognizes airports which are at the forefront of product / service innovation.
A mark of quality Approval, awarded to Airports achieving a good overall Quality performance.
A 4 Star ranking signifies Airports providing a good standard of Product and Service delivery across many different assessment categories in the Airport environment.
3 Star Grading is awarded to Airports supplying a fair Quality performance that conforms to an industry "average" - when assessing the standards of Product and Service delivery across the different assessment categories in the Airport environment.
3 Star ranking signifies a satisfactory standard of core Product facilities, but reflects some Product weaknesses or a lower / less consistent quality of Staff Service delivery.
2 Star Grading is awarded to Airports supplying for a poor Quality performance - falling below the industry average in the measured competitive product and service sectors.
2 Star ranking represents a poor standard of Product across different ranking categories - and poor standards of Staff Service delivery across the Airport environment.
1 Star Grading is awarded to Airports achieving a very poor Quality performance.
1 Star ranking represents very poor standards of Product across most of the featured categories - with poor and inconsistent standards of Staff Service around the Airport environment
http://www.airlinequality.com/AirportRanking/ranking-intro.htm
